Seo & Sem In Performance Marketing

Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A number of e-commerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and might present extra expenses, it can cause better precision and even more reliable data


Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to establish and less prone to ad blockers.

1. Much more precise information
The typical method of tracking conversions on a website, utilizing pixels, is having problem with altering internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is much less exact than it needs to be.

Server-side monitoring is a more secure option that helps to bypass these limitations, as it's packed from your own domain name and dealt with as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other protection actions. This gives extra exact information and an extra full image of customer trips throughout networks.

On top of that, this sort of monitoring permits organizations to track conversions beyond the web site, such as telephone call and in-store sees, which can be tough for pixel-based monitoring. This versatility provides marketing professionals extra possession over the information they send out, and makes it simpler to adhere to different data laws. It's also a whole lot much less at risk to fraudulence, as it's harder for deceptive actors to manipulate the system by altering the postback link.

2. Much better control over information.
Server-side tracking allows businesses to collect and improve information prior to sending it to third-party analytics/advertising platforms. This improves data efficiency and precision, which can assist online marketers make more informed marketing choices.

Standard pixel tracking depends on JavaScript tracking codes that are placed in website site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can result in information collection disruptions and unreliable outcomes. Server-side tracking enables organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.

This kind of tracking also permits organizations to track conversions that happen beyond the site, like call and in-store acquisitions. This is essential since brand-new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is extra trustworthy for companies seeking to adjust to these modifications.

3. Less vulnerable to fraud
Server-side monitoring allows companies to adjust information payloads prior to it reaches 3rd party endpoints, enhancing safety and security and personal privacy. This is particularly important as various web browsers and platforms progressively change just how they manage cookies. For example, in iphone 14, Safari will just deliver first-party cookie information and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these restrictions and continue to track conversions that occurred outside of your web site.

Additionally, server-side monitoring enables you to record individual data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy violations.

A server-side radar is a set of directions that tells your web site's server what occasions to record. This information is then best attribution models sent out to analytics devices like Google Analytics and Facebook Service. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel tracking is a different method that makes use of a small item of code on your webpage to gather information from individuals.

4. Less complicated to execute
Server-side monitoring is a data collection process that takes place on the site's very own server, bypassing internet internet browser limitations. This suggests that data accumulated by the website/app is first sent to the web server where it's refined and then sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it reduces the range of information management and provides organizations much more control over transmission, making it usually much more reputable. Consequently, it's much less vulnerable to data difficulties caused by points like a busted connection or an active advertisement blocker being installed.

With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids ensure compliance with personal privacy laws such as GDPR. Furthermore, it likewise stays clear of the tracking restrictions enforced by internet browsers and ad blockers.